ABOUT US
The Bhojan Story
Bhojan was formed with a dream of providing the highest level of hospitality with traditional authentic Indian cuisine with a modern twist. Our recipes are created by our mother to provide our customers with the taste of home-cooked food in Qatar. Bhojan prides itself on our culture and love for festivals, originating from States in India which are full of colour, passion and food enthusiasts. Our food raises the bar by serving unlimited lunches and unlimited dinners to our patrons. Displaying its versatility, uniqueness and value for money the fixed and unlimited Gujarati thali stands out from the rest! “A recipe is a story that ends with a good meal. Thank you for being part of the Bhojan story.”
Daily Orders
0
+
Regional Dishes
0
+
Regional Thalis
0
+
Our concept combines variety, ambiance, entertainment and a superior staff to create a sense of 'place' to reach our goal of overall value in the dining/entertainment experience.We offer fair profits for the owners and investors, and a rewarding place to work for the employees.
Qatar is a very competitive but growing market, especially for the restaurant industry. There are a high number of South Indian and North Indian restaurants, our business outlay, service and most importantly the product is unique to the State of Qatar, there are no restaurants which provide this type of cuisine and would be unique. Qatari cuisine reflects traditional Arab and Levantine cuisine, it is also heavily influenced by Indian cuisine, and we hope to uphold the strong values of family dining a ritual which is shared between the two countries. The strong values of respect, beliefs, rituals will bring a very unique dining experience to our patrons. There is no specific market that we are aiming at, the reason for this is the specific cuisine which will appeal and cater to a wide range of groups and individuals, from corporate organisations, to families young and old.
The uniqueness of the cuisine is the main selling point, focusing on a specific market can be negative as the offering will appeal to the mass public, taking a focused approach to diets, freshness and high quality will deliver to the wider market.
Key to Success:
- Unique, Innovative, Traditional & Contemporary
- Product quality: great food, great service and atmosphere.
- ‘Spice of Life’ Menu: The menu will appeal to a wide and varied clientele. Our eclectic menu features regional specialties. Healthy eating and a well-balanced diet. Brining the understanding of Nutritional cooking, cooking that reflects the modern lifestyle.
- Educating the customer: Using the ‘Spice of the Week”
Competitive Edge:
We believe that in today’s competitive full-service restaurant business there are three things that are keys to success:
- We believe that in today’s competitive full-service restaurant business there are three things that are keys to success:
- Location and Leases
- Excellent and diverse menu priced reasonably
- Ambience and customer service
- We believe that all three elements down pat! Our choice of locations is the city of Doha. A business friendly local government coupled with a highly educated, well-heeled population is the perfect venue for fine Indian dining. There is a large Ex Pat community which are familiar with the offering we have a wide range of individuals and groups from the USA, UK and Europe including a direct affiliation to the South Asian communities.
- Our diverse menu selection during both lunch and dinner hours has been developed after years of experience in the industry by our chefs. Care has been taken to pick crowd pleasers and house specials that are not easy to find in Indian dining and the fare is priced very reasonably in line with local competitors.
Positioning
We are positioning ourselves to market specifically to the middle to upper middle-class clientele of well-heeled working professionals who live and work in Doha. Our typical customer is well educated having a graduate degree, working and/or living in Doha, looking for a tasteful and different Indian dining experience than what is offered by the local deli. We understand the city of Doha is in a prominent location, with a specific need to position ourselves in a unique innovative way. I believe with our very unique fine dining experience and an unrivalled menu and concept which are not available in the whole of Qatar, this business will not only flourish but bring a level of high standards which the current location commands.
Backing and Sponsorship
With the need to comply with the business and trading laws in the State of Qatar, we have the backing of a Qatari Sponsor,whom has the same vision for our prospective venture.
